AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Sites similar to tweetadder3/14/2023 With this in mind, Spaces could also be a natural transition for brands aiming to build a community. For brands, this means that you can accomplish many goals on the same platform. In addition, Twitter already has an established platform that offers a timeline, an explore page, and many other tools beyond its audio feature. The platform has over 200 million monetizable daily active users, compared to Clubhouse's reported 4.9 million daily active users. ![]() While both platforms offer many of the same features, Twitter Spaces has a wider reach. Like Clubhouse, users will be muted as they enter the room and will need to get speaking privileges from the Space moderator if they'd like to say something Takeaways for Marketers You'll also see a down arrow at the top that allows you to minimize, but continue listening to the chat, as well as a "Leave," request to speak, share, and heart icon – allowing you to signal that you enjoy the discussion. When entering the Space, the UX is similar to Clubhouse in that you can see who's speaking and who created the Space before seeing a list of other listeners. From there, they can adjust who speaks based on who raises their hand and which speakers need to leave early. In addition, you can preschedule Spaces and prompt audience to set reminders for the event.Īt the moment, those who launch a Space can invite up to 10 hand-picked speakers. Record the Space and share it with audience later on. ![]() Share the Space via Tweet, DM, or link.Engage with speakers through emoji reactions.If one of your followers is hosting a Space, you will see that at the top of your timeline. Once you find a Space you're interested in, you simply click on it and select "Start Listening." From there, you can navigate anywhere on the app as you listen and even leave the app while the Space continues. From there, you can scroll through all the conversations happening on the platform. To create a Space, the first thing you must do is click on the center tab icon on the Twitter app. Today, the tool is open to all Twitter users regardless of follower count and features prominently on the app as a center tab. The feature, which closely resembles Clubhouse Rooms, originally only allowed users with over 600 followers to host a space. … It'll be fascinating to see how other platforms explore the area as well, but we think it's a critical one for us, too." At that time, Twitter Product Lead, Kayvon Beykpour told TechCrunch, "We think that audio is definitely having a resurgence right now across many digital spaces. The Spaces experiment was announced late last year following the success of audio apps like Clubhouse. Twitter Spaces was softly rolled out to a small group of beta testers in late December and fully launched in May of 2021. So how does Twitter Spaces match up to Clubhouse? Let's get into it. Meanwhile, 15% of marketers plan to decrease their Clubhouse investment in 2022. ![]() ![]() In fact, it's the number one emerging social media platform brands invested in this year and marketers say they'll invest more in that audio platform than Clubhouse. The research also suggests that marketers are more interested in Twitter Spaces than in Clubhouse. Need to brush up on your Clubhouse knowledge before diving in? Check out this post for a recap of what Clubhouse is and why competitors are trying to get in on the action.Īccording to HubSpot Blog Research, 44% of marketers plan to leverage live audio chat rooms for the first time on social media in 2022. So, the only thing you'll need to figure out is where to experiment with the trend.īelow, I'll give you a breakdown of Clubhouse's biggest competitors as well as some marketing takeaways to help you determine which platform is right for your brand. The good news? Strong competition around a social media trend, like chat streaming, signals that it's not going away anytime soon and might be worth investing in. And, each time this happens, marketers wonder, "Which of these social media channels should I use in my strategy? And, is this trend even worth investing in?" Today, both platforms have greatly expanded. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature.Ī couple of months after Clubhouse's launch, Twitter announced Twitter Spaces, a feature limited to accounts with 600+ followers.
0 Comments
Read More
Leave a Reply. |